Workshops in “Het Koetshuis”
Our platinum and gold sponsors are hosting hands-on workshops throughout the day in het koetshuis, bringing real-world expertise to Product Content Europe.
Join them to explore solutions, ask questions, and connect with practitioners working on the challenges that matter most to your content strategy.
Sign-up with the event check-in and registration on the 6th of October or email us at info@productcontenteurope.com to secure a seat!
INRIVER | Come and see your own future, a ‘year’ early, on someone else’s product.
New requirements? Flex your data model.
We’ll show it on a battery passport. The pattern works for whatever you sell. Digital product passports are arriving industry by industry. Batteries go first, from February 2027. Textiles, furniture, tyres and electronics are lined up next under the EU’s Ecodesign rules, and the new packaging rules touch almost every product sold in the EU. Each rule brings new data demands. Most teams brace for a new system every time. You might not need any. In this 45-minute live session, Inriver and OrigoVero walk you through a working example, end to end. We use a battery because it’s first in line, but every step applies to your products too.
INRIVER | Come and see your own future, a ‘year’ early, on someone else’s product.
Digital Product Passports are coming, industry by industry and batteries are first in line from February 2027. In this 45-minute live session, Inriver and OrigoVero show how to prepare for new regulations without rebuilding your systems from scratch. Using a battery passport as a real-world example, you’ll see how an existing Inriver data model can be extended with new regulatory requirements, how data is checked for completeness and consistency, how human approval fits into the process, and how the final passport is published through OrigoVero and follows the individual product through its lifecycle. Whether you sell batteries, textiles, furniture, tyres, electronics or other products, the pattern remains the same: extend the model, validate the data, approve and publish. Bring your phone, you’ll get to scan the live passport yourself and leave with a practical approach you can apply to your own products and upcoming regulatory deadlines.
CRYSTALLIZE – YOUR B2B STORE LIVE IN 60 MIN
Perfect product data sits still until something sells with it. This session covers the powerful combination of PIM with a commerce engine that allows you to leverage AI to launch new markets or whole B2B webshops in hours instead of days.
We’ll work on a live webshop, pre-built on Crystallize. The work in the room is to make that store serve a new market or (B2B) customer and launch it during the session. Attendees will be walked through creating a customer-specific channel: a custom contract price list for one client, their own assortment subset, their own login, their own catalogue visibility rules.
EMMET SOFTWARE LABS | Q-MUTATOR
Every catalogue has them: the records with a blank material field, a 900-word description scraped from a supplier PDF, one usable image, and no chance of surviving a marketplace validation. This workshop takes those records and rebuilds them in front of you.
Emmet Software Labs, a German PIM, DAM and MDM implementation partner, will use QMutator, their AI-native product data and media pipeline, to run a live pipeline on product records supplied by the room. You will see a raw record ingested, validated, AI-enriched, converted into channel-specific image variants, and published as a feed for Google Shopping, Meta and TikTok. The final step tests whether the result is actually machine-readable by querying the catalogue in plain language, the way an AI shopping assistant would.