The Product Content Stage
Discover the experts, innovators, and industry leaders taking the stage at Product Content Europe 2026. Expect inspiring talks, practical customer stories, exciting innovations, interactive sessions, and even real-life magic throughout the event. Together, we will explore how connected experiences, creativity, and collaboration can help organisations create magical experiences.
PANDORA
At Product Content Europe 2026, Pandora will showcase how AI-powered product discovery is improving the in-store customer experience. By partnering with Emmet Software Labs, Pandora introduced AI Product Image Search to reduce friction and give associates more time for meaningful customer interaction.
The solution delivered impressive results, including a 66% reduction in product lookup time, faster item-to-cart journeys, and associate onboarding completed in under five minutes. A strong example of how smarter product content and technology can create measurable business impact and better customer experiences.
Susan Walsh: Clean Data Makes AI Magical.
Susan Walsh will take the stage at Product Content Europe 2026 with her inspiring presentation: “Clean Data Makes AI Magical.” Known globally as The Classification Guru, Susan helps organisations tackle one of the biggest challenges behind successful digital transformation: poor data quality.
In this engaging session, Susan will explore why clean, structured, and governed data is essential for creating reliable product experiences, scalable content operations, and meaningful customer interactions. With her energetic and practical approach, she will show how organisations can turn messy data into a powerful business asset and why the real magic behind innovation always starts with great data foundations.
Hendrik van Zwol
Hendrik van Zwol brings a unique mix of technology, innovation, and real-life magic to the stage at Product Content Europe 2026. Known as the AI Magician, Hendrik combines illusion, interaction, and digital innovation to challenge the way audiences think about technology and customer experience.
During his session, Hendrik will explore how creativity, human interaction, and emerging technologies can work together to create memorable experiences and moments of wonder. Expect an inspiring presentation filled with energy, surprises, and a touch of real magic throughout the event.
Picnic
PicNic one of Europe’s fastest-growing online supermarkets, will share how product information and digital operations play a critical role in delivering a seamless customer experience at scale. Operating in a highly dynamic retail environment, Picnic depends on accurate, consistent, and fast-moving product content to support everything from customer communication to logistics and commerce.
During this session at Product Content Europe 2026, Picnic together with Bluestone PIM will provide a behind-the-scenes look at the challenges of managing large volumes of product information in modern retail. Expect practical insights, real-world experiences, and lessons learned from one of the most innovative players in digital grocery commerce.