The Product Content Stage
Discover the experts, innovators, and industry leaders taking the stage at Product Content Europe 2026. Expect inspiring talks, practical customer stories, exciting innovations, interactive sessions, and even real-life magic throughout the event. Together, we will explore how connected experiences, creativity, and collaboration can help organisations create magical experiences.
Konica Minolta: Never Waste a Forced Migration
Andreas Grewe is Senior Project Manager at Konica Minolta Business Solutions Europe, bringing over 20 years of IT consulting and management expertise across multiple industries. Since joining Konica Minolta’s European headquarters in 2017. In his session “Never Waste a Forced Migration“, Andreas shares how a supplier’s end-of-life decision for the existing PIM system became a catalyst for genuine business transformation. His project team leveraged the migration to modernise processes, architecture, and scope by moving beyond the typical “lift-and-shift” mentality. He will explore both the challenges encountered and the lessons learned from turning an end-of-life crisis into a strategic opportunity.
Bardahl x Quable: buzzword bingo or delivered impact?
At Product Content Europe 2026, Aart de Landmeter, International Account Executive at Ibexa, will explore the real business impact behind the PIM buzzwords in his session “Bardahl x Quable: Buzzword Bingo or Delivered Impact?” With more than 20 years of experience in the digital space, Aart brings a pragmatic and optimistic perspective on how technology can turn product data and governance into measurable results. Using Bardahl as a real-world example, he’ll share what was implemented, why it mattered, and the business impact achieved with Quable.
Specs don’t sell. Stories don’t scale.
Brands shouldn’t have to choose between rich product storytelling and clean, structured data. Bård Farstad, Founder & CEO of Crystallize and co-founder of eZ Systems (now Ibexa), explores how brands can model product content so one source can power both engaging customer experiences and precise, machine-readable information. With 25 years of experience building platforms for structured content and commerce, Bård brings a practical perspective on how product data needs to evolve. As AI agents increasingly become the first readers of product information, structured product content becomes the foundation for discovery, commerce and customer experience. This session explores how to create product data that can tell a compelling story to people while remaining scalable, consistent and understandable to machines.
Instant personalization: how Travix scaled image automation for 16 brands with Scaleflex DAM
One person. 16 brands. 4 languages. 80% less manual work.
At Product Content Europe 2026, Vitor Martins, Account Executive at Scaleflex DAM, will share how Travix transformed the way it manages marketing images across 16 brands and four languages. By automating image production with Scaleflex, Travix cut manual marketing work by 80%, freeing the team from repetitive asset formatting and creating room to explore personalization at scale. With more than 10 years of experience in international B2B sales and a background in Communication and PR, Vitor helps brands and IT teams turn scattered visual assets into faster, more effective digital experiences.
Ready to Serve: how Twinings Ovaltine built the foundations for an agentic-ready content ecosystem
Success in the AI era isn’t about simply keeping up, it’s about building the foundations that allow organisations to take advantage of agentic AI. In this session, Adrian O’Meara, Global Content and Digital Asset Lead at Twinings Ovaltine, shares how the organisation moved beyond a traditional DAM rollout to embed content operations across the business, scaling across 7 markets and 60+ websites. Discover how people, process, technology, governance and compliance come together to create an AI-ready content infrastructure built for the future.
Seeing product data differently: Pandora’s AI journey
Gretar Thorsteinsson & Marcel Stremming
Most product data stories begin with fields and descriptions. This one begins with an image. Pandora and Emmet Software Labs share how a deceptively simple challenge brought product information, digital assets and AI together in a new way. Hear what it took to turn that idea into an everyday capability—and why the approach opens up possibilities well beyond the original use case.
From Product Data to Conversational AI: How Plantasjen Built the Foundation for AI-Driven Retail.
Olav Fyldeng is an experienced CIO with 25+ years of delivering business impact through technology. Casper Tandberg Martens leads online and customer-facing technology at Plantasjen across Norway and Sweden, with extensive e-commerce and retail experience. In From Product Data to Conversational AI: How Plantasjen Built the Foundation for AI-Driven Retail, they share how Plantasjen transformed its product content operations for thousands of botanical products using AI-driven workflows for onboarding and generation, paired with human review. The session covers accelerating content cycles, scaling translation across Nordic languages, and building the structured data foundation that powers AI chatbots and future customer experiences.
Classifying 1.5 Million SKUs with AI: How GALERIA Rebuilt Its Product Data Foundation with Advellence
GALERIA, Germany’s largest department store chain (83 stores, ~€2 billion revenue), manages 500,000 proprietary products alongside 1 million marketplace SKUs from 100+ partners. Its custom-built PIM could not keep up: simple data model changes took 2 to 4 weeks, mass editing was impossible, and every correction meant manual work. Together with implementation partner Advellence, GALERIA replaced it with Syndigo PIM and put AI at the core from day one, using it to classify incoming products, preprocess content and automate quality checks across a mixed marketplace and own-brand assortment. This session shows how AI classification makes marketplace scale workable, what went live in 2025, and how GALERIA cuts content turnaround from months to minutes.
Approved isnt the finish line
At Product Content Europe 2026, Ewan Johnston, Director of Strategic Partnerships & Alliances at Overcast HQ, explores what happens between creative approval and campaign activation. From incorrect formats and failed VAST tags to rights, disclaimers, brand requirements and changing platform specifications, small issues can create costly delays. Drawing on more than a decade of experience across enterprise technology, media and entertainment, broadcast and data infrastructure, including senior roles at Fujitsu, Dalet, IPV and Quantum, Ewan brings a practical perspective on the technical and commercial challenges of modern video operations. He’ll share why last-mile verification is becoming increasingly important and how brands can ensure every asset is brand, editorial, rights and technically ready before it goes live.
Zero-Click E-Commerce: how Telstar surf automated Product Data & SEO with AI
At Product Content Europe 2026, Marco Bremmers of Telstar Surf shares how the company uses Fozzels AI to automate product content at scale. After nine months with Fozzels, Telstar Surf is producing product content in six languages across a large catalogue, including internal links and size tables turning a traditionally time-consuming process into an automated content engine.
Susan Walsh: Clean data makes AI Magical
Susan Walsh will take the stage at Product Content Europe 2026 with her inspiring presentation: “Clean Data Makes AI Magical.” Known globally as The Classification Guru, Susan helps organisations tackle one of the biggest challenges behind successful digital transformation: poor data quality.
In this engaging session, Susan will explore why clean, structured, and governed data is essential for creating reliable product experiences, scalable content operations, and meaningful customer interactions. With her energetic and practical approach, she will show how organisations can turn messy data into a powerful business asset and why the real magic behind innovation always starts with great data foundations.
From Product Data to Personal Advice: How BERGZEIT Turns Product Content into Sales
Novomind and BERGZEIT are revolutionizing e-commerce through AI-powered shopping assistants that deliver personalized guidance across every customer touchpoint, from discovery through checkout to after-sales support. BERGZEIT, a leading digital innovator in outdoor retail across Germany and the Netherlands, demonstrates how to turn product content into sales using AI Shopping Assistants that lift conversion, increase basket values, and reduce cart abandonment and returns. In the session From Product Data to Personal Advice: How BERGZEIT Turns Product Content into Sales, Patrick Stephan from Novomind reveals how Product Content Automation extracts, enriches, and generates the content that powers intelligent shopping experiences. The foundation is structured, high-quality product data. Building an effective AI assistant doesn’t require deep pockets, just the fundamentals that separate successful e-commercers: getting your data right. The session includes live examples, best practices, and real numbers on transforming customer experience and scaling AI commerce across B2B and B2CN
What Makes European Shoppers Trust, Recommend and Buy Products
Ben Rund & Helen Grimster
Getting found was the old challenge. Getting chosen is the new one. New European research reveals how product content now shapes trust, loyalty and revenue: poor information damages brand perception for the large majority of shoppers, missing details cost sales before checkout and drive returns after it. Meanwhile AI has become a second audience that verifies before it recommends. We’ll share the European findings and talk about differences.
From Manual to Autonomous in 6 Months: A Modern PIM Implementation at MEGABAD
At Product Content Europe 2026, Damian Dessler, Product Marketing Manager at ATAMYA, shares how MEGABAD, a leading bathroom furnishings provider in the DACH market with more than 350,000 branded products, reached go live on a new PIM in just six months. Damian walks through how the project started, the early challenges, and how the scope evolved, covering partner and vendor configuration, internal decision making, and the communication that kept things moving. He also shares MEGABAD’s own take on what worked, what didn’t, and what to apply to your own PIM project. With more than 20 years in enterprise integration, including roles at foryouandyourcustomers, KPS AG, and thyssenkrupp, Damian has learned that product data problems usually trace back to leadership decisions, not the software. At ATAMYA, he combines product strategy and go-to-market experience to make the case for PIM and MDM as a strategic lever most companies haven’t used yet.
From PIM Optimisation to a Future-Ready Foundation
As e-commerce, international markets and product variety continue to grow, product data becomes increasingly strategic. In this session, Jolanda van der Pols, Manager Data & IT at PVG, shares how PVG fundamentally redesigned its existing PIM environment to support future growth. Discover how greater structure, clearer governance and closer collaboration helped create a central product data foundation, improving consistency, reducing manual work and enazxzscabling faster time-to-market across channelsx.
Context of Content
Alec Wadey, Chief Technology Officer at ICP, helps enterprise organisations turn ambitious digital strategies into scalable content operations. With a background spanning solutions architecture, enterprise consultancy and entrepreneurship, Alec brings more than 20 years of experience at the intersection of technology, transformation and content. His current focus is on the practical application of AI and automation to tackle the challenges facing modern content teams, from fragmented systems and inefficient workflows to managing the growing volume and complexity of product content. A familiar voice in the DAM community, Alec explores how DAM, product content, AI and automation can work together to create more connected, scalable and effective content operations.
Accelerate Your PIM Implementation: Fast, On Time, On Budget
Speaker: Annemarie Auping, Master Data Team Lead, Outdoor Life Group
Most PIM projects promise speed. Few deliver it without scope creep or a blown budget.
Annemarie Auping, Master Data Team Lead at Outdoor Life Group, takes you behind the scenes of a PIM implementation that stayed on track from day one. She’ll cover why the team moved to a new platform, how they landed on Inriver, and the phased approach that made it work.One guiding principle held it all together: Keep It Simple and Stupid.
Hendrik van Zwol – AI Magician
Hendrik van Zwol brings a unique mix of technology, innovation, and real-life magic to the stage at Product Content Europe 2026. Known as the AI Magician, Hendrik combines illusion, interaction, and digital innovation to challenge the way audiences think about technology and customer experience.
During his session, Hendrik will explore how creativity, human interaction, and emerging technologies can work together to create memorable experiences and moments of wonder. Expect an inspiring presentation filled with energy, surprises, and a touch of real magic throughout the event.
PICNIC: Scale 10x assortment, without 10x resources
Picnic is one of Europe’s fastest-growing online supermarkets, relying on accurate and fast-moving product content to support customer communication, logistics, and commerce at scale. Job Seuren, Product Manager for Master Data at Picnic, leads the development of product-information capabilities and migration to BluestonePIM. With 3.5 years of product ownership experience across master data and supply-chain forecasting, he’ll share a behind-the-scenes look at managing large volumes of product information in modern retail. In his session “Scale 10x assortment, without 10x resources“, Job explains how Picnic is moving from a legacy monolith to a modern, composable PIM. This allows them to operate and migrate incrementally rather than through a risky “big bang” replacement.
HANS KAZAN
What would a magical customer experience event be without a little real magic? We are delighted to welcome Hans Kazàn to Product Content Europe 2026. Known for entertaining audiences for decades, Hans will bring his signature stand-up magic to the event with an interactive act full of humour, audience participation, and classic old-school magic. Expect quick tricks, surprising moments, and plenty of laughs as Hans reminds us that sometimes the most memorable experiences happen when the impossible becomes possible.
Live podcast recording: “AI still needs Data Governance”
Data governance decides whether AI in product information management can be trusted. This episode traces why: headless, API-first PIM architecture, quietly built for omnichannel over the past decade, turned out to be the actual precondition AI agents needed to query product data directly. A single bad attribute now reaches every channel and every AI agent instantly, at machine speed: how do you scale AI in PIM safely?