Second edition · Save the date
Product Content Europe 2027
Tuesday 5 October 2027 at NBC Green Village, Nieuwegein. One day for the people who own product data, PIM, DAM and product experience in their organisations.
Key facts
One day in Nieuwegein
PCE returns to the venue of the first edition, with the same independent set-up and the same audience of product content practitioners.
- Date
- Tuesday 5 October 2027, 09:30 to 17:30 CEST
- Venue
- NBC Green Village, Blokhoeve 7, 3438 LC Nieuwegein, the Netherlands
- Getting there
- 20 minutes from Utrecht Centraal, ample parking on site
- Format
- One day of customer cases, keynotes and hands-on workshops, built on the 2026 programme
- Tickets
- From €75 (Super Early Bird, until 1 November 2026), sold through Weeztix
- Organisers
- PIMvendors.com and EMM Consultancy
Tickets
The earlier you book, the less you pay
The price rises on fixed dates, so booking early pays off. Agencies and vendors that do not sponsor attend with an agency ticket: PCE is a practitioner-first event.
- Super Early BirdUntil 1 November 2026€75
- Early BirdUntil 1 April 2027€149
- RegularUntil 1 September 2027€249
- Late BirdUntil 5 October 2027€349
- AgencyPCE is a practitioner-first event. Agencies and vendors that do not sponsor attend with an agency ticket.€599
Why attend
What the first edition proved
On 6 October 2026, more than 160 professionals from 25+ brands spent the day on product content. The 2027 programme builds on three things that worked.
Customer cases first
13 of the 21 sessions in 2026 were presented by the brand team itself, from GALERIA and Picnic to Pandora and Konica Minolta.
Peers who own product data
Product content, master data and ecommerce leads from brands and retailers, mainly from the Benelux and DACH region.
Learning you can apply
Hands-on workshops on live systems, plus recordings of every session afterwards. Watch the 2026 sessions.
Call for speakers and sponsors
Present your case or partner with PCE 2027
Brand and retailer teams with a product content story get priority in the programme. Vendors and partners take the stage together with a customer and receive the sponsorship overview. Leave your details and the organisers will contact you.
On demand
Every 2026 session, recorded on stage
Log in once with your business email and watch all 21 sessions: the customer cases, the keynotes and the live podcast. Access is free for attendees and for anyone working in product content.
